More people stream video over the Internet via Apple TV than with any other device. I took a crack at a pie chart like this a couple months ago with limited success, so I was pleased to see how the professional market researchers at Frost & Sullivan do it.
Like me, they left off Microsoft's Xbox, which has some of the same media functions but is primarily a game machine. Unlike me, they remembered to include TiVo and an assortment of products from Boxee, Logitech, Liberty, Western Digital, Netgear, RCA, Sony, Vizio and others.
They didn't offer any sales estimates. I did.In any event, here's what they had to say about Apple's offering and its 56% share of the market:
"Apple accounts for the majority of sales by far, despite offering relatively narrow content access – this is not a market being driven by the value proposition of a streaming TV experience. AppleTV's AirPlay feature was strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen, and it is AirPlaying – not OTT streaming – that is the primary reason for purchase of AppleTV devices. Roku is the second largest vendor in this space and is driving growth through a strong lineup of content as well as through a series of agreements with Pay TV vendors such as Time Warner Cable. The long-term potential for this segment does remain uncertain. It is important to note that while current growth rates are high, the total installed base of $99 streaming boxes is quite low."
Google, they add, "is conspicuous by its absence in this segment."
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